Tomorrow, April 23rd, marks YouTube's 10th birthday. It's hard to imagine life without it, especially when considering that it is partly responsible for creating a culture thriving on sharing to the world.
From a marketing perspective, it aids in making an advertisement or idea go viral.
Australian news program, 'The Project' did a quick story on some of the most successful videos that went viral. With it being the 3rd most viewed platform (ranking behind Google and Facebook) and over 1 billion people using it each month, it is hard to imagine how to create a viral video.
What I found the top videos which made The Project's "10 Years of Youtube" had in common, were that they all had an element of uniqueness and quirkiness (unless it's a cat video, they seem to go viral regardless...).
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