The Train Theory

Welcome aboard the Social Express!
Whether you have a ticket for the whole ride or will be hopping on and off at different destinations, you are more than welcome to discuss, comment and participate.
Some of these posts will be researched where the sources will be linked if you'd like to read further, other posts will be solely my opinion or my take on articles and other's opinions.

I see social media as a train and we are all the drivers, whether you're a fellow blogger, working or wanting to work in social media marketing, or simply a Facebook user. It has laws and rules governing it, but there are many directions the train can go in (like the tracks on which it goes). Each new track has new challenges, set backs and consequences, whether good or bad (those are the hills, valleys and plateaus).

Since we are the drivers we have to choose the right routes for what we want to achieve. The language we use and what we post about depends on the audience we're trying to capture. Just one wrong post or word can see you having to climb up that hill once again to reach the standard you were before. This is why we have to be careful what opinions we give, as anything posted on social media will most likely follow you around (like the wagons on the train).

I will be exploring what and what not to do and say on social media, whether you'll be marketing your own or someone else's business, or whether you're wanting to engage in personal branding. Since the world of social media marketing is fast moving and unpredictable, we will all have to hold on and stay with the current trends to market successfully!

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