Recently I have been thinking about how to engage in personal branding efforts. As a university student I am constantly told to start networking and build a professional profile so that I have a background future employers can refer to. The first platform that comes to mind is LinkedIn. Wouldn't it be great to have employers come to you?
So, obviously I'd have to set up a LinkedIn profile, but I don't know about you, that seems really daunting... How do I set it up to reach the right people? What do I write to convey who I am but still remaining professional? How do I stand out with only a short list of experience?
The Business Insider set up a quick article: "8 Steps To Creating a Powerful LinkedIn Profile". After reading this I feel a lot more confident that I too can have a professional profile which would attract potential employers.
Over the next few weeks I will be setting up my own LinkedIn profile and tracking my success. Obviously I am not expecting to get employed in a major marketing firm, but I will rather be focussing on increasing my profile views.
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