Fine Line: "4-1-1 Rule" of Content Marketing

When your social media platforms are working well for your reach objectives it is very easy to forget to curate what you post and share. Before you know it all you're posting is self-promotional pieces and you slowly start to lose your audience.

No one likes seeing their feeds clogged up with ad after ad for the same business. What do you do when all a person does is talk about themselves and their self-worth? You usually ignore them or try and limit communication with them. Don't let this happen with your platforms as they are probably a key element to reaching out to your customers.

The 4-1-1 Rule helps us to curate content on our platforms. It was originally applied to Twitter, but has proven to be successful as a general guideline for other platforms.

It basically says that "for every self-serving tweet [or post], you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.”

It makes sense that you would like to promote your business as much as you can to reach potential customers, but creating too many call-to-action and self-serving posts can and most probably will do the opposite.
Therefore, take a little time in planning what and when you will post and share. That extra bit of time might just put you well ahead of your competitors.