Monday, 11 May 2015

Using Infographics Effectively

I don't know about you but these days everyone has busy schedules and are pressed for time, therefore we are more likely to skip long-winded articles and posts; especially on social media. This is where infographics become very useful. It is a good way of conveying information to your audience in one quick snapshot. Information displayed in a more visually appealing manner will more likely be paid attention to.

However, there is a limit to how much information you can present on an infographic. Pictured below is an infographic about "36 Rules of Social Media" on Growing Your Customer Lifetime Value.


Besides the graphic design rules on overcrowding an image and using too much colour, I don't particularly know whether I want to take the time and make the effort to read these 36 rules although they might be very useful. If this came up on one of my social media feeds I would most probably just have scrolled past; there is simply too much information.

What do you think about this infographic? Would you read it?

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