Stay Current: "May the fourth be with you"

To show that you are an active brand who listens to and engages with their audience and customers, staying current is key.

Posting about current events, trends and paying attention to what day it is on the calendar might help you engage with your audience on a more 'personal' level. It helps 'humanise' your business.

Constantly flooding your followers' feeds with advertisements, products and you you you will make them tired of paying attention to you. So mix it up a bit by posting about celebrated things such as ANZAC Day, Mother's Day, Father's Day, Christmas in July and Star Wars Day etc. That way you will grab your audience's attention again and they will want to read your next post; even if it is an advertisement.

So stay current and ...