Using Infographics Effectively

I don't know about you but these days everyone has busy schedules and are pressed for time, therefore we are more likely to skip long-winded articles and posts; especially on social media. This is where infographics become very useful. It is a good way of conveying information to your audience in one quick snapshot. Information displayed in a more visually appealing manner will more likely be paid attention to.

However, there is a limit to how much information you can present on an infographic. Pictured below is an infographic about "36 Rules of Social Media" on Growing Your Customer Lifetime Value.

Besides the graphic design rules on overcrowding an image and using too much colour, I don't particularly know whether I want to take the time and make the effort to read these 36 rules although they might be very useful. If this came up on one of my social media feeds I would most probably just have scrolled past; there is simply too much information.

What do you think about this infographic? Would you read it?

Fine Line: "4-1-1 Rule" of Content Marketing

When your social media platforms are working well for your reach objectives it is very easy to forget to curate what you post and share. Before you know it all you're posting is self-promotional pieces and you slowly start to lose your audience.

No one likes seeing their feeds clogged up with ad after ad for the same business. What do you do when all a person does is talk about themselves and their self-worth? You usually ignore them or try and limit communication with them. Don't let this happen with your platforms as they are probably a key element to reaching out to your customers.

The 4-1-1 Rule helps us to curate content on our platforms. It was originally applied to Twitter, but has proven to be successful as a general guideline for other platforms.

It basically says that "for every self-serving tweet [or post], you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.”

It makes sense that you would like to promote your business as much as you can to reach potential customers, but creating too many call-to-action and self-serving posts can and most probably will do the opposite.
Therefore, take a little time in planning what and when you will post and share. That extra bit of time might just put you well ahead of your competitors.

Stay Current: "May the fourth be with you"

To show that you are an active brand who listens to and engages with their audience and customers, staying current is key.

Posting about current events, trends and paying attention to what day it is on the calendar might help you engage with your audience on a more 'personal' level. It helps 'humanise' your business.

Constantly flooding your followers' feeds with advertisements, products and you you you will make them tired of paying attention to you. So mix it up a bit by posting about celebrated things such as ANZAC Day, Mother's Day, Father's Day, Christmas in July and Star Wars Day etc. That way you will grab your audience's attention again and they will want to read your next post; even if it is an advertisement.

So stay current and ...